5-day, in-person training events across multiple cities nationwide. Days 1–2 are core training for managers and salespeople. Days 3–4 cover market trends affecting the industry. Friday is voted on by attendees.
Limited to 100 spots per session · Registration closes 5 days before each event
All Network Supplier members receive an additional 10% off any training event registration. This discount is issued as a rebate after the event upon verification of your membership. Enter your Network Supplier ID on the registration form below to qualify.
NIADA & State IADA Members: 10% Off
We are a proud NIADA member. All NIADA members and state IADA equivalent members nationwide receive an additional 10% off. This discount is issued as a rebate after the event upon verification of your member number. Enter your member number on the registration form below to qualify.
5-Day Training Structure
Days 1–2 are locked in. Days 3–4 cover market trends. Day 5 is your reward for going all in.
Core Training — Every Event
LOCKED IN
Day 1
Manager Intensive
AM Session
Manager Fundamentals
Trade appraisals, deal structure, leadership on the floor, and building a high-performance sales culture from the desk.
PM Session
Manager Desking & Objection Training
Working deals, structuring numbers, handling customer and salesperson objections from the manager's seat.
LOCKED IN
Day 2
Sales Fundamentals
AM Session
Sales Fundamentals
Meet and greet, needs assessment, walkaround, demo drive, building value — the core sales process every salesperson needs.
PM Session
Sales Fundamentals — Manager Track
Sales fundamentals from the manager's perspective: coaching the floor, reinforcing process, and holding the team accountable in real time.
Days 3–4 — Market Trends Affecting the Industry
Sessions covering the latest market trends, shifts, and forces shaping the automotive industry
Navigating AI & Sales: Merging the Future
How AI is reshaping automotive retail and how to leverage it before your competition does.
Sales & Social Media
Turn your social presence into a lead machine. Real strategies that convert followers into buyers.
Finance Training & Menu Presentation
Salespeople, managers, and F&I learn to present and maximize back-end revenue.
Negotiation & Closing Techniques
Advanced negotiation frameworks and closing strategies that protect gross while keeping customers happy and moving deals forward.
Tools of the Trade
Mastering your dealership tech stack — CRMs, DMSs, appraisal tools, and modern sales tech.
Role Synergy Leadership Training
Cross-departmental leadership development that builds alignment between sales, service, F&I, and BDC — creating a unified team that drives results together.
BDC & Lead Handling
Phone skills, internet leads, appointment setting, and follow-up systems that convert.
Day 5 — Friday (Full-Week Attendees Only)
FULL WEEK BONUS
Day 5
E-E-A-T Authority Training + Elective
AM Session
E-E-A-T Authority Training
Google's E-E-A-T framework determines which dealership dominates local search. Learn to build real digital authority — reviews, content, local presence, and trust signals — so you stop renting visibility and start owning your market online.
PM Session
Elective — Popular Vote
Attendees vote throughout the week on what Friday afternoon covers. The winning topic gets a focused deep-dive. Topics with strong votes that don't win become future additions to the course catalog.
Day 5 is exclusive to full-week attendees — your incentive to commit to the complete program.
City Schedule
Click any city to see the full 5-day session breakdown · Registration closes 5 days before each event
Week 1 — Aug 3–7
Week 2 — Aug 10–14
Week 3 — Aug 17–21
Week 4 — Aug 24–28
Week 5 — Aug 31–Sep 4
Reserve Your Spot
Exact venue & location details sent via email after you register
Only the city/area is shown publicly. Registered attendees receive the full address and venue details before the event.
Brought To You By
Our Training Sponsors
These events are made possible by companies that believe in the future of automotive retail. Our sponsors get prime placement in rooms full of decision-makers who can use their products and services.
Presenting Sponsors
Data Network Analysts
Parent company and data intelligence partner powering the analytics behind every Top Data Auto program.
Sponsoring a Top Data Auto Training Event puts your brand in front of General Managers, Dealer Principals, F&I Directors, and department heads — the exact decision-makers who purchase your products and services.
